{"id":38665,"date":"2022-03-23T20:25:56","date_gmt":"2022-03-23T20:25:56","guid":{"rendered":"https:\/\/kdc1000.wpengine.com\/?p=38665"},"modified":"2024-11-26T15:38:40","modified_gmt":"2024-11-26T20:38:40","slug":"kansas-tourism-wins-two-national-awards-for-marketing-excellence","status":"publish","type":"post","link":"https:\/\/www.kansascommerce.gov\/es\/2022\/03\/kansas-tourism-wins-two-national-awards-for-marketing-excellence\/","title":{"rendered":"Turismo de Kansas gana dos premios nacionales a la excelencia en marketing"},"content":{"rendered":"
\"\"<\/figure><\/div>\n\n\n\n

TOPEKA -<\/strong> El Vicegobernador y Secretario de Comercio, David Toland, ha anunciado hoy que Kansas Tourism, una divisi\u00f3n del Departamento de Comercio de Kansas, ha ganado recientemente la medalla de oro en la 30\u00aa edici\u00f3n de los premios anuales de la Asociaci\u00f3n Norteamericana de Periodistas de Viajes (NATJA). El v\u00eddeo de Turismo de Kansas \"\u00bfPistas para bicicletas de monta\u00f1a en Kansas? Yep... We've Got 'Em!\" fue nombrado V\u00eddeo de Destino del A\u00f1o. Los premios de la Asociaci\u00f3n Norteamericana de Periodistas de Viajes reconocen a los mejores del sector del periodismo de viajes, la fotograf\u00eda y el marketing de destinos.<\/p>\n\n\n\n

Adem\u00e1s, TravelKS.com, el sitio web de turismo de Kansas, fue galardonado con un premio Adrian de bronce por la Hospitality Sales & Marketing Association International (HSMAI). Los premios Adrian destacan la excelencia en publicidad, marketing digital y relaciones p\u00fablicas en el sector de la hosteler\u00eda. <\/p>\n\n\n\n

\"Estos dos premios son brillantes ejemplos del trabajo que Turismo de Kansas est\u00e1 haciendo para mostrar los incre\u00edbles lugares para visitar en Kansas\". ha declarado el Vicegobernador y Secretario de Comercio, David Toland.<\/strong> \"El turismo es el comit\u00e9 de bienvenida para la inversi\u00f3n de capital en el estado. Los esfuerzos de Turismo de Kansas destacan el estilo de vida y las comodidades del estado, posicionando a Kansas como un gran lugar para visitar, vivir, trabajar y hacer negocios.\"<\/p>\n\n\n\n

Justice Berry, ciclista de monta\u00f1a profesional de Kansas, se adentra por primera vez en los senderos del Wilson State Park junto al campe\u00f3n del mundo de ciclismo de monta\u00f1a Cameron Chambers, que form\u00f3 parte del equipo original que construy\u00f3 el sendero. El galardonado v\u00eddeo puede verse en aqu\u00ed<\/a> y forma parte del Kansas Tourism Story Series,<\/a> que descubre rostros y lugares que hacen de Kansas un lugar incre\u00edble para vivir y explorar. Otros relatos de la serie son The Cosmosphere, Distilleries y A Cowboy State.<\/p>\n\n\n\n

\"La misi\u00f3n de Turismo de Kansas es inspirar los viajes a Kansas y por todo Kansas, y estos dos proyectos fueron piedras angulares de nuestras cambiantes estrategias de marketing para presentar al mundo el Kansas que conocemos y amamos\". declar\u00f3 Bridgette Jobe, Directora de Turismo de Kansas. <\/strong>\"Kansas tiene lugares hermosos e inesperados y estos reconocimientos son la prueba de que el mundo exterior empieza a prestarles atenci\u00f3n\".<\/p>\n\n\n\n

En 2021 se complet\u00f3 el redise\u00f1o de TravelKS.com, utilizando bellas im\u00e1genes, historias convincentes y una planificaci\u00f3n creativa de los viajes, lo que dio como resultado una experiencia de usuario mejorada. Consulte aqu\u00ed el sitio web galardonado<\/a>. TravelKS.com fue reconocida por HSMAI por sus mejores pr\u00e1cticas e innovaciones que potenciar\u00e1n la recuperaci\u00f3n.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Acerca de la Divisi\u00f3n de Turismo de Kansas<\/strong><\/em>:<\/p>\n\n\n\n

La misi\u00f3n de la Divisi\u00f3n de Turismo de Kansas es inspirar los viajes hacia y a trav\u00e9s de Kansas para maximizar los impactos positivos que el turismo tiene en nuestro estado y en las comunidades locales. Turismo de Kansas es una divisi\u00f3n del Departamento de Comercio de Kansas y trabaja mano a mano con otros programas de la comunidad de Comercio para elevar y promover Kansas como destino tur\u00edstico. \u00a1Kansas Tourism supervisa todo el marketing tur\u00edstico y las relaciones p\u00fablicas del estado, produce publicaciones y publicidad sobre viajes, gestiona los Centros de Informaci\u00f3n Tur\u00edstica del estado, gestiona el programa Kansas By-ways y el programa Kansas Agritourism, aprueba las solicitudes de se\u00f1alizaci\u00f3n tur\u00edstica, produce la revista KANSAS! Magazine y proporciona apoyo financiero y educativo a la industria tur\u00edstica de Kansas a trav\u00e9s de subvenciones y educaci\u00f3n. \u00a0<\/em>\u00a0<\/p>\n\n\n\n

Acerca del Departamento de Comercio de Kansas<\/em><\/strong>:<\/p>\n\n\n\n

Como principal agencia de desarrollo econ\u00f3mico del estado, el Departamento de Comercio de Kansas se esfuerza por capacitar a individuos, empresas y comunidades para lograr la prosperidad en Kansas. El Departamento de Comercio cumple su misi\u00f3n desarrollando relaciones con empresas, consultores de localizaci\u00f3n de emplazamientos y partes interesadas en Kansas, el pa\u00eds y el mundo. Nuestras s\u00f3lidas asociaciones nos permiten ayudar a crear un entorno para que las empresas existentes de Kansas crezcan y fomentar un panorama innovador y competitivo para las nuevas empresas. Gracias a los \u00e9xitos de los proyectos de Commerce, Kansas en 2021 obtuvo <\/em>La revista Site Selection<\/em><\/a> <\/em>Premio Copa del Gobernador<\/em><\/a>, <\/em>Revista Area Development<\/em><\/a> Premio Pala de Oro<\/em><\/a> y fue nombrado <\/em>La revista Site Selection<\/em><\/a> <\/em>Mejor clima empresarial<\/em><\/a> en la regi\u00f3n Centro-Norte-Oeste de Estados Unidos. Consulte aqu\u00ed el plan estrat\u00e9gico de crecimiento econ\u00f3mico del Departamento: <\/em>Marco de crecimiento de Kansas<\/em><\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

TOPEKA - El vicegobernador y secretario de Comercio, David Toland, ha anunciado hoy que Kansas Tourism, una divisi\u00f3n del Departamento de Comercio de Kansas, ha ganado recientemente la medalla de oro en la 30\u00aa edici\u00f3n anual de la North American Travel Journalists Association (NATJA) ... <\/p>","protected":false},"author":20,"featured_media":38666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[919,11],"tags":[],"class_list":["post-38665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","category-press-releases"],"acf":[],"yoast_head":"\nKansas Tourism Wins Two National Awards For Marketing Excellence - Kansas Department of Commerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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