{"id":40046,"date":"2022-05-02T15:52:50","date_gmt":"2022-05-02T15:52:50","guid":{"rendered":"https:\/\/kdc1000.wpengine.com\/?p=40046"},"modified":"2024-11-26T15:31:15","modified_gmt":"2024-11-26T20:31:15","slug":"vim-boosts-kansas-companys-export-strategy","status":"publish","type":"post","link":"https:\/\/www.kansascommerce.gov\/es\/2022\/05\/vim-boosts-kansas-companys-export-strategy\/","title":{"rendered":"VIM impulsa la estrategia de exportaci\u00f3n de una empresa de Kansas"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.kansascommerce.gov\/wp-content\/uploads\/2022\/01\/data-analytics-1024x683.jpg\" alt=\"Businessman analyzing business analytics or intelligence dashboard, VR screen, KPI\" class=\"wp-image-36853\" width=\"599\" height=\"401\" srcset=\"https:\/\/www.kansascommerce.gov\/wp-content\/uploads\/2022\/01\/data-analytics-1024x683.jpg 1024w, https:\/\/www.kansascommerce.gov\/wp-content\/uploads\/2022\/01\/data-analytics-300x200.jpg 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En 2021, la Divisi\u00f3n Internacional emprendi\u00f3 un nuevo viaje: el digital. En busca de algunas lecciones pospand\u00e9micas sobre marketing internacional virtual, creamos un programa piloto titulado precisamente eso: Marketing Internacional Virtual (VIM, por sus siglas en ingl\u00e9s). A trav\u00e9s de este programa, reclutamos a ocho empresas de Kansas que actualmente exportan y recorrimos con ellas sus estrategias digitales, buscando oportunidades de crecimiento y formas de alinear sus compromisos virtuales y de exportaci\u00f3n. En colaboraci\u00f3n con <a href=\"https:\/\/www.kansasglobal.org\/\">Servicios de comercio mundial de Kansas<\/a>El <a href=\"https:\/\/www.trade.gov\/rural-export-center\">Servicio Comercial de EE.UU.<\/a> y el <a href=\"https:\/\/www.kansassbdc.net\/\">Centros de desarrollo de la peque\u00f1a empresa de Kansas<\/a>, determinamos varias lecciones b\u00e1sicas sobre el VIM en relaci\u00f3n con la estrategia de exportaci\u00f3n de una empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que lo virtual ha llegado para quedarse, las empresas tendr\u00e1n que aumentar sus estrategias de marketing digital, incluidos sus sitios web, cuentas en redes sociales, publicaciones en blogs, contenidos de v\u00eddeo, anuncios, etc. Dado que lo virtual ha llegado para quedarse, las empresas tendr\u00e1n que aumentar sus estrategias de marketing digital, incluidos sus sitios web, cuentas en redes sociales, publicaciones en blogs, contenidos de v\u00eddeo, anuncios, etc. Para los exportadores, eso significa incorporar herramientas y plataformas digitales a sus pr\u00e1cticas de venta. Utilizar comunicaciones por v\u00eddeo puede ser una forma m\u00e1s barata y sorprendentemente eficaz de comunicarse con distribuidores, agentes, socios y clientes de todo el mundo. En lo que respecta a las redes sociales, los directivos de las empresas deber\u00edan plantearse c\u00f3mo alinear su presencia en ellas con los valores y pr\u00e1cticas de sus negocios. Otro consejo para las empresas que quieren mostrar el valor de sus productos a los clientes objetivo es mostrar en cada p\u00e1gina de su sitio web que sus productos est\u00e1n Fabricados en EE.UU.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n conviene asegurarse de que el texto de su sitio web es f\u00e1cilmente traducible, lo que permitir\u00e1 una mayor accesibilidad en todo el mundo, ya que Internet es diferente en cada pa\u00eds. Considere si los gr\u00e1ficos de sus p\u00e1ginas web contienen palabras. \u00bfHa intentado traducirlos?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 aspecto tiene su formulario de contacto? \u00bfHay campos obligatorios con un formato espec\u00edfico? La mayor\u00eda de los pa\u00edses no tienen el mismo formato de n\u00famero de tel\u00e9fono que Estados Unidos, por lo que tener esto en cuenta a la hora de crear formularios de contacto puede ser la diferencia entre conseguir un cliente potencial o perderlo. Al abordar el VIM, es importante tener en cuenta estrategias digitales como la SEO y la localizaci\u00f3n. La optimizaci\u00f3n para motores de b\u00fasqueda (SEO) consiste en un proceso continuo de actualizaci\u00f3n de palabras clave, descripciones de metadatos y creaci\u00f3n de v\u00ednculos de retroceso a sus sitios web desde otros sitios, como plataformas de redes sociales. El uso de herramientas como Google Analytics puede ayudarle a determinar d\u00f3nde se encuentra la mayor parte del tr\u00e1fico de su sitio web y a qu\u00e9 responde la gente. Centrarse en esas \u00e1reas puede aumentar su clasificaci\u00f3n en los motores de b\u00fasqueda y, en \u00faltima instancia, hacer que su empresa llegue a los clientes que buscan soluciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing internacional virtual es un proceso valioso que puede facilitarle la tarea de vender su producto, simplemente centr\u00e1ndose en la presencia digital de su empresa. Para obtener m\u00e1s orientaci\u00f3n sobre VIM y otras pr\u00e1cticas recomendadas, elaboraremos una Gu\u00eda de pr\u00e1cticas recomendadas en VIM que estar\u00e1 disponible para uso p\u00fablico a principios de julio. Est\u00e9 atento a la publicaci\u00f3n oficial de esta gu\u00eda. Para obtener m\u00e1s informaci\u00f3n sobre el programa y revisar los seminarios web de nuestra serie de seminarios web sobre VIM sobre temas como SEO, localizaci\u00f3n de sitios web u oportunidades de financiaci\u00f3n, visite <a href=\"https:\/\/www.kansascommerce.gov\/es\/virtualinternationalmarketing\/\">www.kansascommerce.gov\/virtualinternationalmarketing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si desea m\u00e1s informaci\u00f3n sobre el programa VIM, p\u00f3ngase en contacto con <a href=\"mailto:rosie.nichols@ks.gov\" target=\"_blank\" rel=\"noreferrer noopener\">Rosie Nichols<\/a> o leer m\u00e1s <a href=\"https:\/\/www.kansascommerce.gov\/es\/virtual-international-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">en l\u00ednea<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>En 2021, la Divisi\u00f3n Internacional emprendi\u00f3 un nuevo viaje: el digital. En busca de algunas lecciones pospand\u00e9micas sobre marketing internacional virtual, creamos un programa piloto titulado precisamente eso: Marketing Internacional Virtual (VIM). A trav\u00e9s de este ... <\/p>","protected":false},"author":28,"featured_media":36853,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[11],"tags":[],"class_list":["post-40046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VIM Boosts Kansas Company&#039;s Export Strategy - Kansas Department of Commerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kansascommerce.gov\/es\/2022\/05\/vim-boosts-kansas-companys-export-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIM Boosts Kansas Company&#039;s Export Strategy - Kansas Department of Commerce\" \/>\n<meta property=\"og:description\" content=\"In 2021, the International Division embarked upon a new journey\u2014a digital one. 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