{"id":60658,"date":"2024-03-08T11:22:29","date_gmt":"2024-03-08T16:22:29","guid":{"rendered":"https:\/\/www.kansascommerce.gov\/?p=60658"},"modified":"2024-11-26T15:38:40","modified_gmt":"2024-11-26T20:38:40","slug":"kansas-tourism-triumphs-with-four-marketing-awards-highlighting-excellence-in-destination-promotion","status":"publish","type":"post","link":"https:\/\/www.kansascommerce.gov\/es\/2024\/03\/kansas-tourism-triumphs-with-four-marketing-awards-highlighting-excellence-in-destination-promotion\/","title":{"rendered":"El turismo de Kansas triunfa con cuatro premios de marketing, destacando la excelencia en la promoci\u00f3n de destinos"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.kansascommerce.gov\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-1120-1024x535.jpg\" alt=\"\" class=\"wp-image-60659\" srcset=\"https:\/\/www.kansascommerce.gov\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-1120-1024x535.jpg 1024w, https:\/\/www.kansascommerce.gov\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-1120-300x157.jpg 300w, https:\/\/www.kansascommerce.gov\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-1120-768x402.jpg 768w, https:\/\/www.kansascommerce.gov\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-1120-18x9.jpg 18w, https:\/\/www.kansascommerce.gov\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-1120.jpg 1419w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>TOPEKA<\/strong> - La Asociaci\u00f3n Norteamericana de Periodistas de Viajes (NATJA) ha anunciado recientemente que Kansas Tourism ha recibido cuatro premios en los 32<sup>nd<\/sup> Concurso anual de los premios NATJA. El concurso distingue a lo mejor de lo mejor en periodismo de viajes, fotograf\u00eda y organizaciones de marketing de destinos. Este reconocimiento subraya la dedicaci\u00f3n de Kansas Tourism a la comercializaci\u00f3n innovadora de destinos y su compromiso de mostrar el estado como un destino tur\u00edstico de primer orden.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Los galardonados esfuerzos de Turismo de Kansas por inspirar a los viajeros a explorar nuestro estado son fundamentales para nuestra imagen y crecimiento\". <strong>El Vicegobernador y Secretario de Comercio, David Toland, declar\u00f3<\/strong>. \"Cada visitante representa un residente potencial o una conexi\u00f3n empresarial, y elevar a Kansas como destino atractivo garantiza beneficios duraderos para todas las comunidades\".&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los cuatro premios concedidos a Turismo de Kansas figuran:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Premio al Destino del A\u00f1o:<\/strong> Este reconocimiento especial honra a Turismo de Kansas por su inquebrantable dedicaci\u00f3n a las estrategias innovadoras de marketing tur\u00edstico y por cautivar la atenci\u00f3n de los viajeros de todo el mundo. Kansas Tourism fue elegida por sus campa\u00f1as de marketing para 2023, que utilizaron el mensaje de marca de <em>A las estrellas<\/em>e incluy\u00f3 el lanzamiento el d\u00eda de Kansas del \"<em>Hogar en la pradera<\/em>\"y el proyecto \"<em>A los cuentos\".<\/em> serie de v\u00eddeos.<\/li>\n\n\n\n<li><strong>Campa\u00f1a creativa de marketing, Premio de Oro: <\/strong>\"Home on the Range\". Esta campa\u00f1a celebra la singularidad de Kansas a trav\u00e9s de una serie de v\u00eddeos ambientados con la emblem\u00e1tica canci\u00f3n del estado e im\u00e1genes de los diversos paisajes y la vibrante cultura del estado. Con la participaci\u00f3n de cinco conocidos artistas de Kansas, esta campa\u00f1a, que se lanz\u00f3 el D\u00eda de Kansas 2023, muestra c\u00f3mo la letra de la canci\u00f3n escrita hace m\u00e1s de 150 a\u00f1os sigue teniendo vigencia hoy en d\u00eda. Puede ver la campa\u00f1a completa <a href=\"https:\/\/gcc02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.travelks.com%2Fkansas-day%2F2023-home-on-the-range%2F&amp;data=05%7C02%7CGlorianna.Noland%40ks.gov%7Cba4f854beb734043dd0508dc3f8736a2%7Cdcae8101c92d480cbc43c6761ccccc5a%7C0%7C0%7C638455097320044431%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=POszbjMFiA%2BEWwI%2BhrjBg10Eb6k74ce5MnWXnoumd7Y%3D&amp;reserved=0\">aqu\u00ed<\/a>.<\/li>\n\n\n\n<li><strong>V\u00eddeo del destino,<\/strong> <strong>Premio de Bronce: <\/strong>\"Capturando Kansas: El legado de Gordon Parks\". Este v\u00eddeo forma parte de la campa\u00f1a \"<em>A las historias<\/em>\"que explora los rostros y lugares que hacen de Kansas un lugar incre\u00edble para visitar y vivir. Explora la figura de Gordon Parks, que dedic\u00f3 su vida a combatir el racismo y la pobreza a trav\u00e9s del arte, y c\u00f3mo las lecciones que aprendi\u00f3 en su granja familiar de Fort Scott le ayudaron a convertirse en el primer fotoperiodista negro de la revista LIFE y en el primer afroamericano en dirigir una gran pel\u00edcula. Kevin Willmott, guionista ganador de un Oscar y tambi\u00e9n natural de Kansas, narra la historia incre\u00edblemente real de c\u00f3mo Parks abri\u00f3 las puertas a los cineastas negros de todo el mundo. Puede ver el v\u00eddeo <a href=\"https:\/\/gcc02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.travelks.com%2Fthings-to-do%2Fstories-series%2F&amp;data=05%7C02%7CGlorianna.Noland%40ks.gov%7Cba4f854beb734043dd0508dc3f8736a2%7Cdcae8101c92d480cbc43c6761ccccc5a%7C0%7C0%7C638455097320052227%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=QFINMITAZkQXPK%2FvfHsinGYAQ%2FfdEkyAq%2B4DgL%2BGer4%3D&amp;reserved=0\">aqu\u00ed<\/a>.<\/li>\n\n\n\n<li><strong>Gu\u00eda de viaje,<\/strong> <strong>Menci\u00f3n de honor: <\/strong>\"Gu\u00eda oficial de viajes de Kansas 2023\". La gu\u00eda anual de viajes de Kansas invita a los lectores a explorar las diversas actividades que se pueden realizar en el Estado del Girasol, como atracciones, museos, restaurantes, alojamientos, lugares hist\u00f3ricos y aventuras al aire libre. Llena de im\u00e1genes cautivadoras y relatos perspicaces, esta gu\u00eda invita a los viajeros a descubrir los tesoros de las vibrantes ciudades, los pueblos hist\u00f3ricos, las onduladas llanuras y las extensas praderas de Kansas. La portada de la gu\u00eda de 2023 muestra a un practicante de wakeboard en el lago Perry rompiendo las olas, lo que representa una de las muchas actividades inesperadas que se pueden encontrar en Kansas. Puede solicitar la \u00faltima gu\u00eda de viajes <a href=\"https:\/\/gcc02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.travelks.com%2Fplan-your-trip%2Ffree-travel-guide-and-map%2F&amp;data=05%7C02%7CGlorianna.Noland%40ks.gov%7Cba4f854beb734043dd0508dc3f8736a2%7Cdcae8101c92d480cbc43c6761ccccc5a%7C0%7C0%7C638455097320058421%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=%2B8u0T5ABpGHaDvcqnUXp%2FsgMe4SY%2BnFaF7jJLZZFrwY%3D&amp;reserved=0\">aqu\u00ed<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\"Es un honor que se nos reconozca el trabajo que hacemos para inspirar los viajes a Kansas\". <strong>La Directora de Turismo de Kansas, Bridgette Jobe, declar\u00f3<\/strong>. \"Ganar estos prestigiosos premios de marketing tur\u00edstico reafirma nuestro compromiso con la creatividad, la innovaci\u00f3n y la excelencia en la promoci\u00f3n de experiencias inolvidables en el estado.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Entre las candidaturas presentadas a los premios de este a\u00f1o figuraba un grupo diverso de periodistas, publicaciones y organizaciones de marketing de destinos de Norteam\u00e9rica\". <strong>Helen Hern\u00e1ndez, Directora General de NATJA<\/strong>. \"La selecci\u00f3n de los ganadores por parte de nuestro jurado independiente ha sido especialmente dif\u00edcil este a\u00f1o debido a la extraordinaria calidad y a la amplia gama de art\u00edculos, im\u00e1genes y campa\u00f1as de marketing presentados a concurso\". Entre los jueces del concurso se encontraban directores de peri\u00f3dicos y revistas galardonados, as\u00ed como profesores de distintas disciplinas period\u00edsticas. Para optar a un premio o menci\u00f3n honor\u00edfica, los trabajos deb\u00edan haberse publicado entre el 1 de octubre de 2022 y el 30 de septiembre de 2023.<\/p>","protected":false},"excerpt":{"rendered":"<p>TOPEKA - La Asociaci\u00f3n Norteamericana de Periodistas de Viajes (NATJA) ha anunciado recientemente que Turismo de Kansas ha recibido cuatro galardones en la 32\u00aa edici\u00f3n del Concurso Anual de Premios NATJA. El concurso honra lo mejor de lo mejor en periodismo de viajes, fotograf\u00eda... <\/p>","protected":false},"author":131,"featured_media":60659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_monsterinsights_skip_tracking":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[919,11],"tags":[],"class_list":["post-60658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kansas Tourism Triumphs with Four Marketing Awards, Highlighting Excellence in Destination Promotion - Kansas Department of Commerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kansascommerce.gov\/es\/2024\/03\/kansas-tourism-triumphs-with-four-marketing-awards-highlighting-excellence-in-destination-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kansas Tourism Triumphs with Four Marketing Awards, Highlighting Excellence in Destination Promotion - Kansas Department of Commerce\" \/>\n<meta property=\"og:description\" content=\"TOPEKA \u2013 North American Travel Journalists Association (NATJA) recently announced that Kansas Tourism received four awards in the 32nd Annual NATJA Awards Competition. 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