{"id":73540,"date":"2025-04-10T14:53:35","date_gmt":"2025-04-10T19:53:35","guid":{"rendered":"https:\/\/www.kansascommerce.gov\/?post_type=webinar&#038;p=73540"},"modified":"2025-04-10T14:54:10","modified_gmt":"2025-04-10T19:54:10","slug":"the-b2b-digital-advantage-how-to-market-smarter-sell-more-and-scale-faster","status":"publish","type":"webinar","link":"https:\/\/www.kansascommerce.gov\/es\/webinar\/the-b2b-digital-advantage-how-to-market-smarter-sell-more-and-scale-faster\/","title":{"rendered":"June 26 &#8211; The B2B Digital Advantage \u2013 How to Market Smarter, Sell More, and Scale Faster"},"content":{"rendered":"<p><\/p>\n\n\n\n<p><strong>\ud83d\udcc5<\/strong><strong> Date:&nbsp;Thursday, June 26, 2025<br><\/strong><strong>\u23f0<\/strong><strong> Time:&nbsp;1:00 PM CST<\/strong><\/p>\n\n\n\n<p><strong>\ud83d\udccd<\/strong><strong> Reg\u00edstrese aqu\u00ed: <a href=\"https:\/\/gcc02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Finfo.ibt.onl%2Fuscommercialservice-the-b2b-digital-advantage-how-to-market-smarter-sell-more-and-scale-faster&amp;data=05%7C02%7CCassidy.Nolan%40ks.gov%7C650fb0a80a7a4038c76208dd6ac01e78%7Cdcae8101c92d480cbc43c6761ccccc5a%7C0%7C0%7C638784095593006929%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=HHxivClozs9ixUE61BuktTu3VIMx7PHFuA2w4pIcuag%3D&amp;reserved=0\">https:\/\/info.ibt.onl\/uscommercialservice-the-b2b-digital-advantage-how-to-market-smarter-sell-more-and-scale-faster<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>The digital landscape is evolving, and B2B companies must adapt to stay competitive, generate leads, and drive sustainable growth. Join the Kansas Department of Commerce&nbsp;and IBT Online&nbsp;for this exclusive webinar, where industry experts will share actionable digital marketing strategies to help Kansas businesses increase sales, expand into new markets, and strengthen their brand presence.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>What You&#8217;ll Learn:<\/strong><\/p>\n\n\n\n<p><strong>\u2705<\/strong><strong> How to optimize your website and digital presence&nbsp;to attract and convert high-value B2B customers.<br><\/strong><strong>\u2705<\/strong><strong> The power of LinkedIn and social selling&nbsp;\u2013 engaging decision-makers and generating leads.<br><\/strong><strong>\u2705<\/strong><strong> Smart trade show marketing&nbsp;\u2013 leveraging digital tools to maximize event ROI and post-show sales.<br><\/strong><strong>\u2705<\/strong><strong> Data-driven digital strategies&nbsp;\u2013 how to track, measure, and refine your marketing efforts.<br><\/strong><strong>\u2705<\/strong><strong> Content marketing and paid ads&nbsp;\u2013 best practices for B2B lead generation and sales growth.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Meet the Experts:<\/strong><\/p>\n\n\n\n<p><strong>\ud83c\udfa4<\/strong><strong> Laurie Pieper, Ph.D., CGBP&nbsp;\u2013 Assistant Director, Global Resources, International Division, Kansas Department of Commerce<br><\/strong><strong>\ud83c\udfa4<\/strong><strong> Cassidy Nolan&nbsp;\u2013 International Representative, Economic Development, Kansas Department of Commerce<br><\/strong><strong>\ud83c\udfa4<\/strong><strong> Susanna Hardy&nbsp;\u2013 Chief Content Officer, IBT Online<br><\/strong><strong>\ud83c\udfa4<\/strong><strong> Ava Mitzi&nbsp;\u2013 Strategic Partnerships \/ Business Development, IBT Online<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\ud83d\udd39<\/strong><strong> \u00bfQui\u00e9n debe asistir?<br>This session is designed for Kansas businesses looking to enhance their digital marketing strategies, strengthen brand positioning, and generate more qualified leads in domestic and international markets.<\/strong><\/p>\n\n\n\n<p><strong>\ud83d\udce2<\/strong><strong> Don\u2019t miss this opportunity to gain expert insights and actionable strategies to take your B2B business to the next level!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcc5 Date:&nbsp;Thursday, June 26, 2025\u23f0 Time:&nbsp;1:00 PM CST \ud83d\udccd Register Here: https:\/\/info.ibt.onl\/uscommercialservice-the-b2b-digital-advantage-how-to-market-smarter-sell-more-and-scale-faster The digital landscape is evolving, and B2B companies must adapt to stay competitive, generate leads, and drive sustainable growth. Join the Kansas Department &#8230; <\/p>","protected":false},"featured_media":73541,"menu_order":0,"template":"","class_list":["post-73540","webinar","type-webinar","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>June 26 - The B2B Digital Advantage \u2013 How to Market Smarter, Sell More, and Scale Faster - Kansas Department of Commerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kansascommerce.gov\/es\/webinar\/the-b2b-digital-advantage-how-to-market-smarter-sell-more-and-scale-faster\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"June 26 - The B2B Digital Advantage \u2013 How to Market Smarter, Sell More, and Scale Faster - Kansas Department of Commerce\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udcc5 Date:&nbsp;Thursday, June 26, 2025\u23f0 Time:&nbsp;1:00 PM CST \ud83d\udccd Register Here: https:\/\/info.ibt.onl\/uscommercialservice-the-b2b-digital-advantage-how-to-market-smarter-sell-more-and-scale-faster The digital landscape is evolving, and B2B companies must adapt to stay competitive, generate leads, and drive sustainable growth. 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