Kansas Tourism Wins Two National Awards For Marketing Excellence

Mar 23, 2022

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TOPEKA – Lieutenant Governor and Secretary of Commerce David Toland today announced Kansas Tourism, a division of the Kansas Department of Commerce, recently won Gold at the 30th Annual North American Travel Journalists Association (NATJA) awards competition. Kansas Tourism’s video “Mountain Bike Trails in Kansas? Yep… We’ve Got ‘Em!” was named Destination Video of the Year. The North American Travel Journalists Awards Competition recognizes the best in the travel industry for travel journalism, photography and destination marketing.

Additionally, TravelKS.com, the Kansas Tourism website, was awarded a Bronze Adrian Award by the Hospitality Sales & Marketing Association International (HSMAI). Adrian Awards spotlight excellence in hospitality advertising, digital marketing, and public relations. 

“These two awards are shining examples of the work that Kansas Tourism is doing to showcase the amazing places to visit in Kansas.” said Lieutenant Governor and Secretary of Commerce David Toland. “Tourism is the welcoming committee for capital investment in the state. Kansas Tourism’s efforts highlight the lifestyle and amenities of the state, positioning Kansas as a great place to visit, live, work and do business.”

The Gold winning destination video profiles Kansas pro-mountain biker Justice Berry as he takes on the trails at Wilson State Park for the first time, alongside World Champion Mountain Biker, Cameron Chambers, who was part of the original crew that built the trail. The award-winning video can be viewed here and is part of the Kansas Tourism Story Series, which uncovers faces and places that make Kansas an incredible place to live and explore. Other stories in the series include The Cosmosphere, Distilleries and A Cowboy State.

“Kansas Tourism’s mission is to inspire travel to and throughout Kansas and these two projects were cornerstones of our changing marketing strategies in introducing the Kansas we know and love to the world,” said Bridgette Jobe, Kansas Tourism Director. “Kansas has beautiful and unexpected places and these recognitions are proof that the outside world is starting to pay attention.”

A redesign of TravelKS.com was completed in 2021, using beautiful imagery, compelling stories, and creative trip planning, resulting in an enhanced user experience. See the Award-Winning Website Here. TravelKS.com was recognized by HSMAI for best practices and innovations that will empower recovery.

About the Kansas Tourism Division:

The mission of the Kansas Tourism Division is to inspire travel to and throughout Kansas to maximize the positive impacts that tourism has on our state and local communities. Kansas Tourism is a division of the Kansas Department of Commerce and works hand in hand with other Commerce community programs to elevate and promote Kansas as a tourist destination. Kansas Tourism oversees all tourism marketing and PR for the state, produces travel publications and advertising, manages state Travel Information Centers, manages both the Kansas By-ways program and the Kansas Agritourism program, approves tourist signage applications, produces KANSAS! Magazine and provides financial and educational support to the tourism industry in Kansas through grants and education.   

About the Kansas Department of Commerce:

As the state’s lead economic development agency, the Kansas Department of Commerce strives to empower individuals, businesses and communities to achieve prosperity in Kansas. Commerce accomplishes its mission by developing relationships with corporations, site location consultants and stakeholders in Kansas, the nation and world. Our strong partnerships allow us to help create an environment for existing Kansas businesses to grow and foster an innovative, competitive landscape for new businesses. Through Commerce’s project successes, Kansas in 2021 was awarded Site Selection Magazine’s Governor’s Cup awardArea Development Magazine’s Gold Shovel award and was named Site Selection Magazine’s Best Business Climate in the West North Central region of the United States. Find the Department’s strategic plan for economic growth here: Kansas Framework for Growth.