Tourism - Kansas Department of Commerce

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Kansas Tourism

In Kansas, we love fast cars and slow-cooked brisket. We touch the sky but stay grounded in the things that matter most. We live out loud and embrace the solace of silence. We conquer rocks and celebrate on the rocks. We ride like the wind and live for the water. The Kansas experience is a salute to the real. To the rowdy. To the wide-eyed wanderers. To the dreamers.

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Tourism is an Economic Development Driver

Every new resident is a visitor first and each new business investment begins with a trip. Tourism is the welcoming committee for capital investment. The marketing efforts of Kansas Tourism highlight the lifestyle and amenities of the state. The data below is up to date as of July 1, 2026.

38.4 Million

Total Visitors

$13.4 Billion

Total Economic Impact

$8.2 Billion

Direct Visitor Spending

91,562

Total Jobs Supported

$1.5 Billion

Total Government Revenue

$843 Million

Tax Revenues for State and Local Governments

Without tourism-generated tax revenue, Kansas households would need to pay an additional $726 in taxes to replace the taxes generated by visitor activity