Main Street Downtown says a lot about your town A downtown area can say a lot about a town. Located at the heart of many Kansas communities is a downtown strip that is often the historic center of civic and community life. But downtown can also be a focal point and a bellwether for success, vision and vitality in a community. Through the Main Street program, Kansas residents are leading the charge to bring new energy to these often-neglected areas and breathe new life into down towns and neighborhood business districts across the state. Main Street is a national movement that guides communities as they work to revitalize their down towns, sparking their local economies while they restore culturally and historically significant resources in these areas. Programs can be implemented in towns and cities of any size. Commercial districts taking part in the Main Street program across the nation have generated more than $53 billion in new investment, with a net gain of more than 448,000 new jobs and 104,961 new businesses. More than 200,000 buildings have been restored and renovated. Kansas' Main Street Program To help restore these community staples, Kansas has adopted a statewide Main Street program, which means that we serve as the bridge between your community and the national program. We can help pool resources statewide and provide Main Street designation and accreditation. Kansas Commerce also aids rural communities that don’t have the resources to implement a program on their own, and we track program successes so that we can celebrate our communities’ achievements. So, what does “downtown” say about your town? General Program OverviewLearn about the Kansas Main Street program as well as information on the national and local levels.READ NOWBe Social!Follow Kansas Main Street on Facebook and Twitter. Tag Kansas Main Street in your activities with @MainStreetKansas or #MainStreetKansasNational Main Street ProgramLearn more about the National Main Street Program.LEARN MORE FAQs Expand allBenefits of Kansas Main StreetFor Property Owners:Increased occupancy ratesRent stabilization or increaseIncreased property valuesIncreased stabilityReduced vandalism/crime deterrentAssistance with tax credits, grants, loan programs, design and cooperative maintenanceCommunication medium with other property ownersBetter imageNew uses on upper floorsFor Local Residents and Consumers:Enhanced marketplace (better shopping and the benefits of shopping locally)Sense of pride in downtownSocial/cultural activitiesOpportunities to keep kids in townSense of hometown communityOpportunity to participate/volunteerBetter communicationPolitical advocateHome values increaseFor Retail Business Owners:Increased salesImproved imageIncreased value of businessCoordinated efforts between local businesses and franchisesQuality of lifeEducational opportunities (seminars and workshops)Increased trafficDistrict marketing strategies (promotion and advertising)Better business mixNew market groups DowntownCommunity prideHave needs/issues addressedFor Service Business Owners:Image building/improvementNew/renewed/repeated exposureIncreased variety of servicesHealthier economy generates new/more businessIncreased competition means more aggressive business stylesIncreased population, new customersImproved image, creates new marketFor Financial Institutions:Community Reinvestment Act compliancePotential growth for loans, deposits and other services (bank cards, financial services)Improved image and good willSurvival of community, critical to bank success and economic stabilityCentral location more cost effectiveFor Utilities:Additional businessesLonger business hoursMore employeesHealthy businesses feel freer to increase utility useHealthy economy causes community to growEnsure quality in Main Street public improvementsFor Municipal Governments:Increased tax baseMore tourismIncreased property valuesIncreased number of jobsBetter goals and visionHealthy economyBetter services availablePositive perception of Downtown and communityBetter relations between local government and private sectorIncreased volunteer base for cityTakes political heat, develops consensus for political requestsIndustrial recruitmentImpetus for public improvementsGrant solicitationInformation resource for city leadersFor County Government:Increased public relations for countyViable downtown increases tax baseMultiplier effectViable downtown is a draw for industryDevelops partnerships with city hallBuilds pride Heritage preservationAlternative to redevelopment districtQuality of life issuesHelp with parking issueFor Preservationists:Main Street reinforces the common goals of preservationIncreases coalitionIncreased awareness and credibilityEducation of public and groupImproved public imageImproved economic feasibility of preservationEight Guiding PrinciplesEight Guiding PrinciplesThe National Main Street Center’s experience in helping communities bring their commercial corridors back to life has shown time and time again that the Main Street Four-Point Approach succeeds. That success is guided by the following eight principles, which set the Main Street methodology apart from other redevelopment strategies. For a Main Street program to be successful, it must wholeheartedly embrace the following time-tested eight principles.Comprehensive:No single focus — lavish public improvements, name-brand business recruitment, or endless promotional events — can revitalize Main Street. For successful, sustainable, long-term revitalization, a comprehensive approach, including activity in each of Main Street’s Four Points, is essential.Incremental:Baby steps come before walking. Successful revitalization programs begin with basic, simple activities that demonstrate that “new things are happening ” in the commercial district. As public confidence in the Main Street district grows and participants’ understanding of the revitalization process becomes more sophisticated, Main Street can tackle increasingly complex problems and more ambitious projects. This incremental change leads to much longer-lasting and dramatic positive change in the Main Street area.Self-help:No one else will save your Main Street. Local leaders must have the will and desire to mobilize local resources and talent. That means convincing residents and business owners of the rewards they’ll reap by investing time and money in Main Street the heart of their community. Only local leadership can produce long-term success by fostering and demonstrating community involvement and commitment to the revitalization effort.Partnerships:Both the public and private sectors have a vital interest in the district and must work together to achieve common goals of Main Street’s revitalization. Each sector has a role to play and each must understand the other’s strengths and limitations to forge an effective partnership.Identifying and capitalizing on existing assets:Business districts must capitalize on the assets that make them unique. Every district has unique qualities like distinctive buildings and human scale that give people a sense of belonging. These local assets must serve as the foundation for all aspects of the revitalization program.Quality:Emphasize quality in every aspect of the revitalization program. This applies to all elements of the process — from storefront designs to promotional campaigns to educational programs. Shoestring budgets and “cut and paste” efforts reinforce a negative image of the commercial district. Instead, concentrate on quality projects over quantity.Change:Skeptics turn into believers and attitudes on Main Street will turn around. At first, almost no one believes Main Street can really turn around. Changes in attitude and practice are slow but definite — public support for change will build as the Main Street program grows and consistently meets its goals. Change also means engaging in better business practices, altering ways of thinking, and improving the physical appearance of the commercial district. A carefully planned Main Street program will help shift public perceptions and practices to support and sustain the revitalization process.Implementation:To succeed, Main Street must show visible results that can only come from completing projects. Frequent, visible changes are a reminder that the revitalization effort is under way and succeeding. Small projects at the beginning of the program pave the way for larger ones as the revitalization effort matures, and that constant revitalization activity creates confidence in the Main Street program and ever- greater levels of participation.Four-Point ApproachOrganizationOrganization establishes consensus and cooperation by building partnerships among the various groups who have a stake in the commercial district. By getting everyone working toward the same goal, your Main Street program can provide effective, ongoing management and advocacy for the district. Through volunteer recruitment and collaboration with partners representing a varied cross section of your community, your program can incorporate a wide range of perspectives into your efforts.PromotionPromotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in our district. Advertising, retail promotional activities, special events, and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region. Promotions communicate your district’s unique characteristics and offerings to shoppers, investors, business owners, and visitors.DesignDesign means getting Main Street into top physical shape and creating a safe, inviting atmosphere. It takes advance of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, landscaping, merchandising, displays and promotional materials. Its aim is to stress the importance of design quality in all of these areas, to educate people about design quality, and to expedite improvements.Economic VitalityEconomic Vitality strengthens your community’s existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding existing businesses to provide a balanced commercial mix, converting unused or underutilized space into productive property, sharpening the competitiveness and merchandising skill of business people, and attracting new businesses that the market can support.Ten Standards of PerformanceTen Standards of PerformanceThe standards of performance were developed by the National Main Street Center and our coordinating Main Street program partners. They are based on operational performance for a sustainable organization, not on economic performance. Any program affiliated with a coordinating Main Street program is eligible.Has broad-based community support for the commercial district revitalization process, with strong support from both the public and private sectors. At its best, a local Main Street program represents and involves organizations, agencies, businesses, and individuals from throughout the community — not just those who own property or businesses in the commercial district or who have a direct economic tie to it, but all members of the community who are interested in the district’s overall health. By actively involving a broad range of interests and perspectives from the public and private sectors in the revitalization process, the Main Street program leverages the community’s collective skills and resources to maximum advantage.Has developed vision and mission statements relevant to community conditions and to the local Main Street program’s organizational stage. A mission statement communicates the Main Street organization’s sense of purpose and overall direction. A vision statement communicates the organization’s long-term hopes and intentions for the commercial district. Both should be developed with broad participation by the board, committees, volunteers, and community input. At a minimum, the Main Street organization should have a mission statement in place, reviewed annually (and updated, if appropriate). If the organization does not have a vision statement at the beginning of the revitalization process, it should develop one prior to the organization’s transition from the catalyst phase to the growth phase.Has a comprehensive Main Street work plan. A comprehensive annual work plan provides a detailed blueprint for the Main Street program’s activities; reinforces the program’s accountability both within the organization and in the broader community; and provides measurable objectives by which the program can track its progress.Possesses an historic preservation ethic. Historic preservation is central to the Main Street program’s purpose and is what makes historic and traditional commercial districts authentic places. Historic preservation involves saving, rehabilitating, and finding new uses for existing buildings, as well as intensifying the uses of the existing buildings, through building improvement projects and policy and regulatory changes that make it easier to develop property within the commercial district.Has an active board of directors and committees. Main Street revitalization by nature is a community-driven process. Therefore, community members must take an active role in leading and implementing positive change. While the executive director is responsible for facilitating the work of volunteers, this staff member is not tasked with single-handedly revitalizing the commercial district. The direct involvement of an active board of directors and committees are keys to success. If a Main Street organization is housed within another entity (e.g., a community development corporation), it is still important to have its own board of directors and committee structure.Has an adequate operating budget. A sustainable Main Street program has financial resources to carry out its annual and evolving program of work. The size of a program’s budget will change as the program matures (in its early years, it may need less money than in its growth years).Has a paid, professional executive director. Coordinating a Main Street program requires a trained, professional staff person. Ideally, the Main Street executive director’s position is full time (generally 40+ hours per week). In small towns without the resources to hire a full-time executive director, a part-time director may be acceptable (generally 20+ hours per week).Conducts program of ongoing training for staff and volunteers. As the Main Street program evolves, staff and volunteers will need to sharpen their skills to meet new challenges. In the catalyst phase, new staff and volunteers will need basic training. This is true as well as throughout the life of the organization because there will be turnover. As the program matures, new skills will need to be cultivated to tackle more complex projects. Program staff and volunteers should stay current on issues that affect traditional commercial districts and on new revitalization techniques and models.Reports key statistics. Tracking statistics — reinvestment, job and business creation, and so on — provides a tangible measurement of the local Main Street program’s progress and is crucial to garnering financial and programmatic support for the revitalization effort. Statistics must be collected on a regular, ongoing basis.Current member of the National Trust National Main Street Network. Participation in the National Trust Main Street Network membership program connects local programs to their counterparts throughout the nation.