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Virtual International Marketing (VIM)
Pilot Program

INCREASING EXPORTS THROUGH TECHNOLOGY


Kansas companies have vast potential to increase sales through global exports. Whether an experienced exporter or a company just getting started in international sales, global trade changed in 2020. Now, we must make better use of virtual sales and marketing strategies to elevate our online international presence and take advantage of the reduced market entry costs associated with their greater use of virtual promotion vehicles. 

The International Division at the Kansas Department of Commerce is working with eight Kansas companies to help them increase export sales including virtual/digital sales and marketing strategies. Participating companies will receive personalized services including an assessment of export growth potential, website review and a roadmap to guide digital marketing to increase global sales.

95% PERCENT

more than 95 percent of the world’s consumers are outside of the United States.

ecommerce

ECOMMERCE SURGE

global retail ecommerce sales surged 27.6% during 2020.

TECHNOLOGY BOOST

the Internet, improved logistics channels, easier-sales platforms and eCommerce makes exporting easier.

GOVERNMENT ASSISTANCE

there are many local, state and federal organizations focused squarely on helping your export business succeed.



Virtual International Marketing Resources

Reaching customers overseas is a strategic process that involves a comprehensive export plan, but there are a few key areas that a company can leverage to attract international customers. Commerce and Kansas Global Trade Services have partnered to create two handy guides outlining how companies can succeed with virtual marketing.

VIM WEBINAR SERIES

eCommerce Webinar
Website Globalization
Funding Opportunities for Kansas Exporters
Search Engine Optimization
Best Practices in Virtual International Marketing

eCommerce Webinar


Website Globalization


Funding Opportunities for Kansas Exporters Webinar Panel

Rosie Nichols
Joshua Erickson

Main services the U.S. Commercial Service offers exporters document download


Search Engine Optimization Webinar Panel

Joshua Erickson
Jack Shepler
Phil Singleton
Jordan Walker

Best Practices in Virtual International Marketing Webinar Panel

CONTACT

Rosie Nichols, International Development Representative

(785) 289-3345

[email protected]