June 26 – The B2B Digital Advantage – How to Market Smarter, Sell More, and Scale Faster

📅 Date: Thursday, June 26, 2025
⏰ Time: 1:00 PM CST

📍 Register Here: https://info.ibt.onl/uscommercialservice-the-b2b-digital-advantage-how-to-market-smarter-sell-more-and-scale-faster

The digital landscape is evolving, and B2B companies must adapt to stay competitive, generate leads, and drive sustainable growth. Join the Kansas Department of Commerce and IBT Online for this exclusive webinar, where industry experts will share actionable digital marketing strategies to help Kansas businesses increase sales, expand into new markets, and strengthen their brand presence.

What You’ll Learn:

✅ How to optimize your website and digital presence to attract and convert high-value B2B customers.
✅ The power of LinkedIn and social selling – engaging decision-makers and generating leads.
✅ Smart trade show marketing – leveraging digital tools to maximize event ROI and post-show sales.
✅ Data-driven digital strategies – how to track, measure, and refine your marketing efforts.
✅ Content marketing and paid ads – best practices for B2B lead generation and sales growth.

Meet the Experts:

🎤 Laurie Pieper, Ph.D., CGBP – Assistant Director, Global Resources, International Division, Kansas Department of Commerce
🎤 Cassidy Nolan – International Representative, Economic Development, Kansas Department of Commerce
🎤 Susanna Hardy – Chief Content Officer, IBT Online
🎤 Ava Mitzi – Strategic Partnerships / Business Development, IBT Online

🔹 Who Should Attend?
This session is designed for Kansas businesses looking to enhance their digital marketing strategies, strengthen brand positioning, and generate more qualified leads in domestic and international markets.

📢 Don’t miss this opportunity to gain expert insights and actionable strategies to take your B2B business to the next level!