TOPEKA – Governor Laura Kelly today announced the first-round of 2022 funding recipients for the Tourism Marketing Grant Program (TMGP). The TMGP, administered by Kansas Tourism, assists Destination Marketing Organizations, tourism communities and travel industry businesses or events. The program helps with first-time marketing efforts or enhancement of current marketing with new or innovative strategies.
“Our tourism industry injects millions into our economy and adds another incentive for families to put down roots in our state,” Governor Laura Kelly said. “These grants will enhance local community efforts to develop quality tourism assets that will grow the economy and improve the quality of life for all Kansans.”
Kansas Tourism will provide a total of $21,685 in TMGP funding for three tourism marketing projects. Funds will be used to encourage travelers to select Kansas as a destination.
“Tourism is all about bringing visitors and new dollars to Kansas,” Lieutenant Governor and Commerce Secretary David Toland said. “We’re pleased to support local marketing efforts that showcase the great places to visit across our scenic and vibrant state. When someone travels to a community, they eat at local restaurants, stay at local hotels, shop at local stores—and all of this supports community growth and economic prosperity.”
The grant recipients are:
- Lawrence Busker Festival – to create a collection of professional video assets for future promotions and social content
- Office of Economic Development, Wabaunsee County – to develop digital assets for use in a new tourism website and future marketing campaigns
- Grow Clay County – to use towards website design and a billboard campaign showcasing Clay County attractions
“Tourism marketing and promotion is vital to our industry and in encouraging travel to and throughout Kansas” said Kansas Tourism Director, Bridgette Jobe. “This grant allows destinations and events to explore new marketing avenues and extend their current reach. It leverages our efforts from a state perspective and collectively brings more visitors to Kansas.”
TMGP applications are accepted throughout the year with awards given in March and October. For more information, click here or contact Kansas Tourism grant program manager Taylor Hartshorn at firstname.lastname@example.org.
About the Kansas Tourism Division:
The mission of the Kansas Tourism Division is to inspire travel to and throughout Kansas to maximize the positive impacts that tourism has on our state and local communities. Kansas Tourism is a division of the Kansas Department of Commerce and works hand in hand with other Commerce community programs to elevate and promote Kansas as a tourist destination. Kansas Tourism oversees all tourism marketing and PR for the state, produces travel publications and advertising, manages state Travel Information Centers, manages both the Kansas By-ways program and the Kansas Agritourism program, approves tourist signage applications, produces the KANSAS! Magazine, and provides financial and educational support to the tourism industry in Kansas through grants, education and support.
About the Kansas Department of Commerce:
As the state’s lead economic development agency, the Kansas Department of Commerce strives to empower individuals, businesses and communities to achieve prosperity in Kansas. Commerce accomplishes its mission by developing relationships with corporations, site location consultants and stakeholders in Kansas, the nation and world. Our strong partnerships allow us to help create an environment for existing Kansas businesses to grow and foster an innovative, competitive landscape for new businesses. Through Commerce’s project successes, Kansas in 2021 was awarded Site Selection Magazine’s Governor’s Cup award, Area Development Magazine’s Gold Shovel award and was named Site Selection Magazine’s Best Business Climate in the West North Central region of the United States. Find the Department’s strategic plan for economic growth here: Kansas Framework for Growth.