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International Market Research

Mar 23, 2023

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Learn how to research your next export destination including scorecards and actionable market intelligence with John Addessi, Business Advisor at Johnson County Community College and Small Business Development Center, and Laurie Pierper, Ph.D., Assistant Director at the Kansas Small Business Development Center.

This interactive presentation will be two-fold: We offer a demonstration of a number of publicly available, powerful international trade resources and how they can be used in international market research, including the creation of a weighted scorecard to deliver actionable market intelligence to small businesses who wish to expand their reach abroad.

Download the International Market Research worksheet.